Welcome to Superbrands

The Superbrands organisation is acclaimed worldwide as being an independent authority and arbiter of branding excellence and is committed to paying tribute to exceptional brands and promoting the discipline of branding. The work we do at Superbrands is recognised through our books, Events and Awards programmes, internet sites, research and through significant international media and PR coverage in newspapers, magazines and on television and radio.

The Superbrands Council in each country is comprised of individuals who have shown exceptional aptitude in business and who have a thorough knowledge of that particular countrys markets and methods of business. The Superbrands Council members are asked to score brands from a list provided by our researchers (we list all brands available in the country that are widely available) and the scoring is tabulated to result in the top scoring brands being designated as Superbrands.

The Superbrands are then notified of their status as Superbrands and are invited to take part in the Superbrands book and Tribute Event. All Superbrands, regardless of whether they participate in the book or not, are awarded the Superbrands trophy. Participating brands receive their award at the Tribute Event and non-participating brands receive theirs by courier.

The Tribute Event is a high profile, premier marketing occasion attended by the media which brings considerable media exposure for the Superbrands members.

Superbrands events are attended by representatives from all the Superbrands and what is probably the largest collection of senior brand guardians (including Chief Executives and Managing Directors) at any event in the calendar year.

To be voted as a Superbrands by our independent Council is a powerful endorsement and evidence for existing customers, potential customers, the media, suppliers, investors and employees of your brands exceptional status.

The second volume of Superbrands in Kuwait has now been released and we hope that you enjoy reading and researching the insights into many of Kuwait's most trusted brands both in the book and here.

Superbrands has proven to be an outstanding success in the Kuwait over the last year. Comprehensive distribution and public relations programmes have built significant business, marketing and education audiences.

All brands participating in Volume 2 are also visible here on the website, in a style that we hope will make for easy viewing.

The Superbrands stories are fascinating. But there is more to discover, as the members of the Superbrands Council give their perspectives on just what it is that makes a Superbrand. The Council comprises some of the Kuwait's most eminent media and communications executives, along with some of the sharpest business minds in the country. Here, they each share their deep appreciation of what constitutes that rare and so valuable thing  a Superbrand.

When we launched Superbrands in Kuwait we were not sure how successful the concept would be. We soon found that many brand guardians were very keen to help us review their charges and put each Superbrand story into a consistent structure.

Now the second book has been published demand has been strong. Senior executives in advertising, marketing and brand management all wanted copies. So did the various media. Students of marketing and branding snapped up the books. Even consumers, with no professional involvement in branding, were fascinated by the information the book provided. They have bought many copies of Superbrands over the years. When we first established our website it quickly became evident that it was a major search target and the numbers have not slowed.

In hindsight, we should not have been surprised. The Superbrands featured in our books, and now on the website, are an integral and vital part of all of our lives, complete with the history and tradition, myth and legend that go with them. We hope that telling these stories with the opportunity for learning some lessons in success that they offer has been beneficial to our many readers.

Our thanks are extended to the individuals who make up the Superbrands Council for Volume 2 and who contributed their time and energies to qualify the brands to be invited to participate. Similarly, we greatly appreciate the contribution of time and resources from the brand owners as we pulled together all the material required to present their stories.